Do you want to learn how to create content with artificial intelligence? The answer lies in having a good tool to help you achieve it, like Metricool, and using the right AI prompts.
That’s why we’ve prepared this post with everything you need to know about it.
What Are AI Prompts?
Prompts are the requests or instructions that a user gives to artificial intelligence to interact with it and perform a specific task. Essentially, they are how humans communicate with AI.
The clearer you are about how to use a prompt and the more precise your request, the better the result the AI will provide. In other words, you need to help the tool understand your request so that the outcome is as good as possible.
Now that you know what prompts are, the next question is: What are they for?
What Are Prompts Used For?
Prompts guide artificial intelligence in completing the task you’ve requested. These instructions are key to getting a coherent and precise result.
In digital marketing and social media, depending on the prompt you use, you can:
- Generate copy for your posts and ads
- Write scripts for your short videos
- Get inspired with new ideas
- Optimize your content
- Translate your posts into multiple languages
- Create catchy headlines
- Craft calls to action
- Improve SEO for your posts
As you can see, there are many possibilities for leveraging AI’s power. However, there’s one problem: AI is only as good as the instructions you give it.
If your prompts are vague or imprecise, what do you think will happen? Exactly—the results will be too. Plus, it’s easy to spot when content has been AI-generated. You know what we mean—flat, impersonal texts that “smell” like AI from a mile away.
As social media managers and content creators, the last thing we want is to share generic posts that go unnoticed. That’s why mastering the art of crafting good AI prompts is essential.
And now, the million-dollar question: How do you write a good prompt?
How to Write a Good Prompt
We’ve already mentioned how important it is to choose the right prompt. The AI’s output—and therefore the content you’ll later publish on social media—depends on it.
What are the key strengths of a good AI prompt for content creation?
Clarity
The main point is to give a clear message to prevent the AI from going off-topic and to ensure the content is useful.
✅ “You are a travel content creator. Write a LinkedIn post about the most popular vacation destinations in Spain. Include specific recommendations for each destination and tips for travelers.”
❌ “Write a post about popular places in Spain.”
Specificity
To avoid confusion, your prompt should be as specific as possible. The more details you provide, the more accurate the results.
✅ “Write a text about the importance of TikTok followers, emphasizing how they influence the algorithm and video reach.”
❌ “Write a text about the importance of followers.”
Context
Provide context to the AI to get a better and more coherent result. Share information about your brand, audience, and goals so the AI understands the approach and tailors the content to your needs.
✅ “You are a community manager handling an Instagram account for a fashion brand. Write an Instagram post explaining how to gain followers through influencer collaborations.”
❌ “Write a post about how to gain followers.”
Format & Requirements
Specify the format of the content you want to get a result that fits your needs. Do you want a YouTube video title, a list of ideas, or a summary of a text? The clearer you are about the format, the better the output will be.
Also, if you have any structural requirements (such as length, number of bullet points, or paragraphs), include them in the prompt.
✅ *”Create a 4-minute YouTube video script that clearly explains how Instagram’s algorithm works in 2025.”*
❌ “Write a script about Instagram’s algorithm.”
Tone
Another essential requirement is tone. By defining it, you ensure the AI-generated content aligns with your brand identity and resonates with your target audience.
Describe the tone you want and provide examples of how the text should sound.
✅ “You are a copywriter specializing in digital marketing. Write a LinkedIn post about effective lead-generation strategies on social media. Use a friendly and conversational tone, as if speaking directly to a professional in the industry. Avoid overly technical or formal language to keep it fresh and natural.”
❌ “Write a post about how to generate leads.”
If your prompt meets all these requirements, congratulations! You’re on the right track.
Now it’s time to test it: send it to the AI and prepare to refine the result. Remember, the process may require some adjustments—you might need to tweak the instructions or polish the generated content.
The key is iteration: test, evaluate, and improve until you get the perfect result.
🚀 Tips for Writing a Good AI Prompt
✔ Clarity – Give a clear and precise message to avoid generic responses.
✔ Specificity – State exactly what you expect and how you want the result.
✔ Context – Provide information about your brand, audience, and goals.
✔ Format – Define the type of content (post, script, list) and any structural requirements.
✔ Tone – Describe the style the content should have (friendly, professional, motivational).
💡 Remember: Iterate and adjust the prompt based on the results.
Examples of AI Prompts for Social Media Content
Prompts for Creating Social Media Content
Prompt 1:
*”You are a social media manager for [BRAND/BUSINESS]. Write a [SOCIAL MEDIA PLATFORM] post with 5 tips for [GOAL]. Use a [TONE] tone, targeting [AUDIENCE].”*
Example:
“You are a social media manager for a language academy. Write an Instagram post with 5 tips for learning English effectively and easily. Use a friendly and motivational tone, targeting young students.”
Prompt 2:
“You are a copywriter specializing in [INDUSTRY]. Write a [SOCIAL MEDIA PLATFORM] post about [TOPIC]. The post includes a carousel with [NUMBER] slides. The first slide should have an attention-grabbing title. The following slides should include [FEATURES]. Use a [TONE] tone, targeting [AUDIENCE].”
Example:
*”You are a copywriter specializing in digital marketing. Write a LinkedIn post about improving your CV. The post includes a 6-slide carousel. The first slide should have an attention-grabbing title. The following slides should each include a tip to highlight professional skills. Use a professional and educational tone, targeting job seekers.”*
Prompt 3:
“You are a social media manager specializing in [INDUSTRY]. Create a script for a [SOCIAL MEDIA PLATFORM] video explaining [GOAL]. Use a [TONE] tone. The video should [FEATURES].”
Example:
“You are a social media manager specializing in sports. Create a script for a TikTok video explaining 5 steps to stay motivated during workouts. Use an energetic and motivational tone, targeting beginners. The video should be 1 minute long, include a hook at the start, and end with a call to action.”
Prompt 4:
“You are a social media manager for [BRAND/BUSINESS]. Create a Twitter thread about [GOAL]. Use [FEATURES]. Use a [TONE] tone, targeting [AUDIENCE].”
Example:
“You are a social media manager for a marketing agency. Create a Twitter thread with 7 tips on improving social media engagement. Use relevant hashtags and add a call to action at the end. Use an expert and practical tone, targeting marketing professionals.”
Prompt 5:
“You are a social media manager specializing in [INDUSTRY]. Write the copy for a [SOCIAL MEDIA PLATFORM] ad promoting [PRODUCT/SERVICE], highlighting [KEY BENEFITS]. Use a [TONE] tone, targeting [AUDIENCE]. Include a call to action with [FEATURES].”
Example:
“You are a social media manager specializing in digital marketing. Write the copy for an Instagram ad promoting a premium subscription to an online learning platform, highlighting unlimited access to exclusive courses and personalized support. Use a persuasive and motivational tone, targeting students and professionals. Include a clear call to action to sign up.”
Prompts for Finding Inspiration
Prompt 1:
“You are a social media manager specializing in [INDUSTRY]. Give me [NUMBER] content ideas tailored for [SOCIAL MEDIA PLATFORM]. The main goal is [GOAL] among [AUDIENCE] interested in [INTERESTS]. The tone should be [TONE], ensuring the message [OBJECTIVE]. Make sure the ideas are [FEATURES]. For each idea, include [FORMAT/NEEDS].”
Example:
*”You are a social media manager specializing in pet care. Give me 10 content ideas for Instagram, TikTok, and Pinterest. The goal is to increase reach among people aged 30-45 interested in pets. The tone should be friendly and empathetic. Ensure the ideas are visually appealing with clear calls to action. For each idea, include a title, format, copy, and recommendations.”*
Prompt 2:
“You are a social media manager for [BRAND/BUSINESS]. Generate [NUMBER] Instagram Story ideas that showcase [GOAL]. Use a [TONE] tone, targeting [AUDIENCE].”
Example:
“You are a social media manager for an online fashion store. Generate 5 Instagram Story ideas showcasing casual summer outfits. Use a fun tone, targeting Gen Z.”
Prompt 3:
“You are a content creator in the [INDUSTRY] sector. Generate 7 short video ideas for [SOCIAL MEDIA PLATFORM] to inspire [AUDIENCE] to [GOAL]. Use a [TONE] tone. Each video should be [LENGTH] long.”
Example:
*”You are a content creator in the travel sector. Generate 7 short video ideas for YouTube to inspire families to explore lesser-known rural destinations. Use a friendly tone. Each video should be 40-60 seconds long.”*
Prompt 4:
“You are a social media manager specializing in [INDUSTRY]. Create a list of [NUMBER] creative exercises to overcome content block on [SOCIAL MEDIA PLATFORM]. Ensure each exercise is [FEATURES], using a [TONE] tone to boost creativity.”
Example:
“You are a social media manager specializing in fashion. Create a list of 4 creative exercises to overcome content block on Instagram. Ensure each exercise is practical and easy to implement, using a motivational and friendly tone.”
Prompt 5:
“You are a content specialist in the [INDUSTRY] sector. Create [NUMBER] AI prompts to generate new content ideas for a [INDUSTRY] brand targeting [AUDIENCE] on [SOCIAL MEDIA PLATFORM]. Ensure the prompts are [FEATURES]. Use a [TONE] tone.”
Example:
*”You are a content specialist in the travel sector. Create 5 AI prompts to generate new content ideas for a travel brand targeting millennials on Instagram. Ensure the prompts are clear, specific, and adventure-focused. Use a cheerful and motivational tone.”*
Prompts for Repurposing Social Media Content
Prompt 1: “Turn a blog post into a carousel.”
Prompt 2: “Convert a Twitter thread into an Instagram infographic.”
Prompt 3: “Repurpose a Facebook post into a Twitter thread.”
Prompt 4: “Transform a client success story into a LinkedIn post.”
Prompt 5: “Adapt a video script into an Instagram post.”
Prompts for Creating Calls to Action (CTAs)
Prompt 1: “List of CTAs for social media content.”
Prompt 2: “CTAs to encourage User-Generated Content (UGC).”
Prompt 3: “CTAs for promotional posts.”
Prompt 4: “CTAs to boost engagement.”
Prompt 5: “Improve existing CTAs.”